Engaging
STORYTELLING
Stories are the most powerful way to shape our lives and work. Here are some of our projects that have had a positive impact.
Flipping colour conventions for climate change
For Maple Leaf Foods, we launched six unconventional crayon colours as a way to educate families about the real cost of climate change in Canada. From Freshwater Brown to Forest Black, explore this carbon-zero initiative.
CULTIVATING
belonging
Communities nurture us emotionally. Discover our Belong Effect, which taps right into that and fosters belonging between brands and the communities they inhabit.
BY SID LEE
From metaverse to IRL
Want young generations to vote? Convince them on Minecraft. That’s what we did for this partnership with Rock the Vote, a non-partisan nonprofit looking to meet and educate first-time and future voters.