NAVIGATE OUR COLLECTIONS
Engaging
STORYTELLING
Stories are the most powerful way to shape our lives and work. Here are some of our projects that have had a positive impact.
For Cheekbone beauty
The Anishinaabe worldview dictates that we are not separate from the earth. Beauty brand Cheekbone extends those cultural teachings into their business and set out to reclaim the ways Indigenous peoples are represented.
For Hyundai & United Nations Development Programme
A global partnership between Sid Lee, Hyundai, and the United Nations Development Programme, For Tomorrow elevates community-based innovation and sustainability solutions. See how.
By FAST COMPANY WCI
We’re honoured to be recognized for a second year in a row at Fast Company’s 2021 World Changing Ideas Awards for our work on Build the Vote and For Tomorrow.
Flipping colour conventions for climate change
For Maple Leaf Foods, we launched six unconventional crayon colours as a way to educate families about the real cost of climate change in Canada. From Freshwater Brown to Forest Black, explore this carbon-zero initiative.
For Protect Our Winters Canada
Shutting down climate change deniers
We partnered with Protect Our Winters Canada, Canadian universities, and scientific experts to set the record straight—and bury climate change deniers in a Twitter fact avalanche.
CULTIVATING
belonging
Communities nurture us emotionally. Discover our Belong Effect, which taps right into that and fosters belonging between brands and the communities they inhabit.
BY SID LEE
Engaging brands and communities
We made it our mission to question the meaning of community, and, more importantly, to figure out how brands can harness its incredible power.
BY SID LEE
From metaverse to IRL
Want young generations to vote? Convince them on Minecraft. That’s what we did for this partnership with Rock the Vote, a non-partisan nonprofit looking to meet and educate first-time and future voters.
BY SID LEE
Insights from our annual data trawl
Every year we nerd out on data and use the Sid Lee Belong Quotient to measure how well brands attach to communities. See how some top brands ranked.
FOR TIK TOK
DOIN’G TIKTOK’S SOCIAL
TikTok knows how to TikTok, but they were in a (ranch) pickle when it came to other social platforms. Here’s how we helped them trend.
FOR IGA
GATHERING OVER FOOD
Our work for Canadian grocery chain IGA is centred on 1) the brand’s role as a community hub, and 2) on food’s uncanny ability to bring people together. Two of our favourite things.
portraits OF
OUR PEOPLE
Communities nurture us emotionally. Discover our Belong Effect, which taps right into that and fosters belonging between brands and the communities they inhabit.